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not too much, not too little _

not too much, not too little _

Sustainable backpack within your reach

ocean-infused simplicity _

ocean-infused simplicity _

Weaving balance into every thread​​

for journeys ​well-balanced _

for journeys ​well-balanced _

Lightweight, minimal and weather-practical design​

balance is a backpack away​ _

la.go cultivates balance and sustainability in everyday life through purposefully designed bags made with recycled ocean bound plastic.

lightweight, versatile and sustainable _

13L capacity featuring a removable 15" laptop bag. Made from REPREVE® fibers with water-resistant properties.

durable, stylish and sustainable _

19L spacious interior with a removable 17" laptop bag. Made from REPREVE® fibers with water-resistant properties.

• Waterproof fabric made of recycled ocean bound plastic​
• Advanced bonding technique for high wear resistance


about us

Inspired by the timeless wisdom of "lagom", la.go seeks to create more than just functional bags; it aspires to be a companion on life's journey—a perfect blend of form, function and sustainability. ​

The Essence of Lagom
Lagom is a Swedish word that encapsulates the idea of “not too much, not too little." It is the balance point between excess and scarcity, where harmony and contentment reside. This philosophy extends beyond material possessions—it is a way of life.

Embracing Lagom​
la.go’s mission extends beyond backpacks. It invites people to find their lagom—whether in work, leisure, adventure, or style. As you journey on, may you discover those moments when everything aligns and become just right.

Sustainability

At la.go, we respect nature's balance and are driven by a commitment to protect and preserve our environment. ​

We strive to maximize the positive impact of our business while carefully balancing the needs and consequences of all our decisions from material sourcing, production processes, supply chain to social responsibility. ​

Eco-friendly Materials

la.go backpacks are woven with REPREVE® Our Ocean™, a unique fiber created from recycled, post-consumer plastic bottles that were at high risk of entering the ocean.

Responsible Production

la.go is committed to ethical manufacturing practices, prioritizing both social responsibility and environmental impact. We collaborate with manufacturing partners who adhere to safe working conditions, fair wages, ethical labor standards and community development. All of our partners are accredited by third parties to ensure high social compliance and product safety.